For brands that care about what the numbers mean

Creator
Marketing
Done
Right

We find the right creators, brief them properly, and build the moments that actually move your product.

A few of the voices we work with.

(Creator handles to be added as roster grows.)

01 · The Problem

Creator marketing in finance
is mostly broken.

Creators sign up excited. Then they go quiet.

Most creator deals start hot and die within weeks. Not because the creator is lazy. Because nobody told them what good looks like, what to actually say, or how the product fits into their audience's life. So they post once, it doesn't land, and they drift.

Generic content doesn't convert.

"Check out this cool tool" content gets posted, gets ignored, and quietly trains the algorithm that your brand is boring. Creators need angles, hooks, and a real grasp of what the product solves. Not a feature list and a discount code.

Viral moments don't happen by accident.

The creators driving real sign-ups in finance aren't posting more. They're posting sharper. The hook, the framing, the controversial take, the "wait, this exists?" reveal. We build those moments deliberately.

Who we work with

Built for finance software companies
serious about growth.

Your buyer scrolls before they Google.

You sell to operators, founders, or finance teams. Creators are how they find new tools now. You want to be there when they do.

Paid ads aren't working like they used to.

CAC is creeping up. Creative is fatigued. You've hit diminishing returns and need a channel that doesn't depend on bidding wars.

You know creator marketing works. The execution is the problem.

Finding creators is hard. Briefing them properly is harder. Managing payments and reporting eats your week. You want it handled.

You've tried creators before and it fizzled.

The content was generic. The creators went quiet. The campaign quietly died. You want it to actually work this time.

You want measurable outputs, not lead-gen promises.

You've been burnt by agencies promising leads. You want clear deliverables, transparent reporting, and a partner who tells you when something isn't working.

You want a partner who knows the space.

We work in finance every day. We know the buyer, the language, and what gets ignored. You're not teaching us the category.

02 · What we do

Make your software
impossible to ignore.

Creator Direction & Briefing

Most creators don't know how to sell finance software. We do. We brief creators properly: what the product solves, who it's for, what to lead with, what to avoid. The difference between "another tool" and "I have to try this" is the briefing. We own that.

Viral Moment Engineering

The hooks, the angles, the framings. We work with creators on the content that actually stops the scroll: controversial takes, "wait, this exists?" reveals, story-led posts that land in a way feature walkthroughs never will. Not luck. Method.

Creator Sourcing & Vetting

We find creators with genuinely engaged audiences in your ICP, not follower counts. Engagement rate, audience fit, brand safety, prior partnerships. The creators who don't show up in any database because they're too small for the platforms but too good to ignore.

Partnership Management

We handle the moving parts so you don't have to. Contracts, briefs, content approvals, payments to creators, performance reporting. One point of contact, no admin spilling onto your team's plate.

The process

Fast, clear,
no surprises.

01

Discovery

We learn the product, the ICP, what you've tried, what worked, what didn't. By the end of the call you'll know if creator marketing makes sense for your product and whether we're the right people to run it. If not, we'll say so.

15 min · Free
02

Match & Activate

We propose a creator shortlist with audience data and proposed angles. You approve. We contract, brief, and get the first content live, every creator briefed on exactly what to say and to whom.

Creator shortlist
03

Run, Report, Refine

Campaigns run. We manage the creators, the content, and the reporting. You see what's working, what isn't, and what we're doing about it. No calendar full of status calls.

Ongoing
03 · About NMBRS

New name.
Not new to this.

NMBRS exists because we kept watching the same thing happen: software companies trying creator marketing, getting bored creators and generic content, and walking away thinking it doesn't work.

It does work. It just needs people in the middle who understand both sides: the product and the audience, the brand and the creator. The brief, the angle, the follow-through.

That's what we do. Quietly, properly, and only in finance.

Finance & accounting software only. No diluted generalist playbooks.

Early access

We're early enough that you'd be one of the first software companies on our roster. That comes with the upside of being part of how this gets built, with our full attention while we build it.

  • Founder-level attention on your campaign
  • Input into how we build the product around you
Book a 15-min Call
04 · Commercials

Honest about
the money.

We don't do tiered packages or lock-in retainers. The model is simple:

Setup fee

To scope the campaign, source the right creators, and get the partnership live.

Performance commission

On the revenue we drive, so we only earn properly when you do. Skin in the game, not a flat monthly regardless of results.

No monthly minimums

No "most popular" middle tier. No agency-of-record fluff. One campaign at a time, done properly.

Every engagement is shaped to your product, your goals, and the creators who fit. We tell you the numbers on the call.

Book a 15-min Call to Scope It
For Creators

Creator in finance,
founders or ops?

We connect creators with finance software brands that actually fit their audience. Properly briefed, fairly paid, worth your time.

  • No spammy affiliate codes or half-baked campaigns
  • Properly briefed brand deals that respect your audience
  • Engaged audiences of 5k – 250k in finance, founders & ops

Audience niche

Finance Founders Operators 5k – 250k

If you've got an engaged niche audience and want brand deals that are actually worth posting. We'd like to hear from you.

Apply to Join the Roster
FAQs

Common questions,
honest answers.

No. Anyone who does is lying or about to disappoint you. We guarantee deliverables: the creators we activate, the content that goes live, the reporting you receive. And we report transparently on the performance those deliverables drive. The combination of clear outputs and honest reporting is what makes the relationship work.

Creators with genuinely engaged audiences in finance, founder, operator, and adjacent niches. Typically between 5k and 250k followers. We vet on engagement rate, audience fit, and brand safety. We don't chase follower counts.

We handle creator payments end to end. Brands pay us, we pay creators. No admin lands on your finance team. Clean, on time, no chasing.

We're a UAE-registered business with active operations in the UK. We work with software companies globally. Most of our current focus is UK and GCC, but the model travels.

None beyond the campaign you sign for. We don't lock you into long retainers. We'd rather earn the next engagement on the back of the last one.

Deliverables first: what was produced, posted, and reached. Performance second: sign-ups, sales, audience growth, depending on your goal. Reporting in plain English, including what isn't working and what we'd change.

Ready When You Are

15 minutes.
No pitch.

We'll tell you whether creator marketing makes sense for your product. If it doesn't, we'll say so.

Book a 15-min Call Chat on WhatsApp